Month: November 2017

Synthesis is defined as the combination of ideas or concepts to form new ones. Analysis is breaking down ideas into their distinct components. When it comes to creating content for your blog, synthesis is your best friend. Blogging is about connecting with your readers in a way that will make them hit the "share" button. Synthesis is the process you use to show how your ideas, products or services are useful for individual customers. After all, every organic "share" on a social media site means a little less money you have to spend promoting yourself on your own. By combining your blog's concept with a selection of topics that appeal to the many diverse interests of your readers, you not only wind up with a near-infinite source of ideas, but you guarantee that your content remains relevant over time.

Today we'll be reviewing how to use synthesis to create article ideas for your own blog. Continue reading Blog Idea Generation Part 2: Synthesis

Recently I've started to get a bunch of comments on these articles from friends. This is fantastic, as every blog author hopes to receive some sort of feedback on their work. However, the comments of late have centered around a theme of "I have no idea how you keep coming up with topics for an apartment blog." Some established bloggers would take this as a sign that they've stayed on one topic too long. Those seeking to establish their professional cred would blather on about how easy it is to generate topic after topic, week after week. Well I'm neither of these things, so here's the upshot: it's tough, it requires consistent effort, and I really have no choice in the matter when it comes to topics given that this is a corporate marketing effort. However. I will take the hint.

For the next month I will set the apartments aside for a four part series on how to create and maintain a longterm single topic blog. Today we'll be focusing on the initial planning process that I went through before I created a single article, back in 2014. We'll then take what I did and expand upon it so that you can hopefully apply it to your own blogs. Continue reading Blog Idea Generation Part 1: Scope and Tone