I love technology. I'm a web developer, early adopter, tech enthusiast. Robots, computers and high tech devices are all super shiny symbols of modern life, and I for one welcome our new robotic overlords. It feels very strange to be writing this article. However, some recent research has shown me that technology in the rental industry isn't just used for sharing photos and paying rent online anymore. Computers and software programs for landlords are meant to minimize liability and maximize income. Unfortunately they're being used as a new face on old discriminatory practices and are huge contributing factors in recent skyrocketing rent rates.
The biggest landlords in the US are all publicly-traded corporations. They've got to keep their shareholders happy by maximizing rental income. Their sheer size draws the attention of fair housing watchdogs. They want to cut their human labor overhead by eliminating trained agents. From a corporate perspective it's quite obvious why these enormous investment corporations choose to automate as much of the job as possible. Computers are a very appealing scapegoat. They are, on the surface, completely objective. It's easy to support sensitive decisions by blaming a computer, forgetting that computers are all programmed by humans and therefore susceptible to human failings.