The term "alternative truth" has seen a lot of use in the media lately as a way to describe information put forth as true by the White House Administration despite considerable photographic and financial evidence to the contrary. The techniques of spinning the truth, downplaying negative facts in favor of positive ones and outright lying to sell an idea or object to the public are not new. Top performers in a wide variety of professions use "alternative truth" every day to make a ton of cash.
But this is, of course, a blog about real estate: the profession that makes it legal to exaggerate, spin the truth and obscure the facts. For a real estate agent, a tiny sliver of pond becomes a "waterfront view" and a house that's about to collapse into the ground is "fixer upper in need of some TLC." It's called "puffing" and it is actually legal. The National Association of Realtors (NAR) bans puffing in the Code of Ethics that governs its members, but your average rental agent in Chicago is not a member of NAR and not bound by their Code.
Today we're going to take apart some of the techniques used by leasing agents to guide your housing decisions. Not all of them are used to mislead or deceive you: sometimes an agent could be using propaganda to keep you from making a dangerous choice. However, when you see an agent laying it on too thick or using psychological shenanigans to distract you from major problems, we think you'll be grateful for this crash course in real estate "alternative truth." Continue reading Alternative Truth, Propaganda and Real Estate